Squid, a pioneering SaaS company, recognized the need to differentiate itself in a crowded market by injecting a playful and engaging element into its platform.
With a focus on enhancing user experience and driving adoption, Squid embarked on a comprehensive web design project to transform its platform into a fun, functional, and delightful space for users.
Objectives
Enhance user engagement: Create a platform that is not only functional but also enjoyable to use, fostering a positive user experience.
Improve user onboarding: Simplify the process of getting started with Squid's SaaS offerings, reducing friction and increasing adoption.
Drive user retention: Develop a platform that encourages ongoing use and keeps users coming back for more.
Strengthen brand identity: Reflect Squid's playful and innovative brand through a visually appealing and engaging design.
Outcomes
The redesigned Squid platform delivered significant improvements in several key areas:
Increased User Engagement: The gamification elements and interactive features created a more enjoyable and engaging experience, leading to increased user time spent on the platform.
Improved User Onboarding: The streamlined onboarding process made it easier for new users to get started with Squid's SaaS offerings, resulting in higher adoption rates.
Enhanced User Retention: The fun and functional design encouraged ongoing use and kept users coming back for more, leading to improved user retention rates.
Strengthened Brand Identity: The platform's visual appeal and playful elements effectively reflected Squid's brand identity, creating a positive and memorable impression on users.
